OVERVIEW
BRAND
Cartier
PRODUCT
Roadster
AIM
- Reintroduce the Roadster watch as a desirable piece for enthusiasts who seek a timeless, elegant yet sporty watch
- Reinforce Cartier’s position as the watchmaker of shapes and master of craft with strong emphasis on the mechanics of its signature design and movement alongside its masculine versatility
- A celebratory evening for the relaunch of Roadster watch
- An exclusive for Americas
- Cocktail format
- Capacity: 100 pax
Guests embark on a metaphorical Cartier road trip of a unique discovery—time is the protagonist, the speedometer sets each reveal, and every chapter builds toward the relaunch moment.
Stage Design, Product Display, Bar, Photo Booth, Touch & Try