INTRODUCTION


LIA SALLEM
Conceptual creative (born 2001) focused on premium & luxury brands, blending brand strategy, experiential design, and integrated communications to scale ideas into immersive brand worlds and seamless end-to-end experiences.

From Slovakia with Tunisian roots. Ever inspired by the anima mundi. 

CONTACT
liasallem@gmail.com       LinkedIn
 ☏ +421 910 920 428           CV

 Paris, France
PROFESSIONAL EXPERIENCE
MERTEL, Bratislava — Experiential Creative & PM
JULY  2024—SEPTEMBER 2025

⊙ Creative concepting & narrative development for brand experiences (pitch to production)
⊙ Project management of multidisciplinary creative teams; sprint planning, brief writing, and feedback cycles.
⊙ Event production: vendor sourcing, build/load-in plans, show calling, budgeting.
⊙ Experience design deliverables: moodboards, storyboards, spatial flow, guest journey.
⊙ Content & comms: invite and microsite design & copy, social briefs.

Clients: Telekom Slovakia, Jaguar Land Rover Slovakia, SPP Distribution, ESET, Mercedes-Benz, EXPO 2025 Osaka, Ministry of Tourism and Sport of the Slovak Republic

INTERNSHIPS
C. Seher PR, Berlin — Public Relations & Events Intern
SEPTEMBER  2023—JANUARY 2024

⊙ Integrated brand activations: press days, launches, cultural partnerships; concept decks and visual worlds.
⊙ Art direction: treatment creation, key visuals, set/look development.
⊙ PR operations: media list building and tiering, RSVP & accreditation, check-in/seating plans (incl. VIP flows), briefing docs & talking points ⊙ Production Support

Clients: Luxottica, Love Stories, Vestiaire Collective, Hermès

HURS, London (remote) — Events & Partnerships Coordination Intern
FEBRUARY  2023—JULY 2023

⊙ Event planning & delivery (HURS Salons): art direction, vendor sourcing, run-of-show/cue sheet; guest list, RSVPs & accreditation; speaker/talent coordination, budgeting.
⊙ Partnership mapping & outreach: pipeline building, brand fit analysis, and deck creation.

Clients: Jil Sander, Giorgio Armani, By Marlene Birger

MARIA BODIL, Amsterdam — Art Direction & Production Intern
SEPTEMBER 2022—FEBRUARY 2023

⊙ Visual research: reference libraries, moodboards, competitive scans, and concept treatments.
⊙ Production coordination: call sheets, schedules, location/casting support, logistics, and bookings.

Clients: Maeden, Assem, Porsche Netherlands, Susanne Kaufmann, Lensvelt


EDUCATION
2020-2024 Willem de Kooning Academy of Arts & Design (part of Rotterdam University), Rotterdam — Advertising & Beyond
Thesis on aesthetic engagement beyond art, integrating Dewey/Berleant and neuroaesthetics to link sensory experience with well-being, empathy, and community.