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BRAND
MIKIMOTO
PRODUCT
Pearl Necklaces & Accessories
AIM
Reframe Mikimoto from heritage status to living meaning—using Interbeing (Indra’s Net) to show that every pearl, like every person, reflects and belongs to the whole. We will turn pearls into symbols of presence, belonging, and conscious beauty, while honoring Mikimoto’s craft and stewardship of the sea.
IDEA
Indra’s Net is an ancient Buddhist metaphor, imagines the universe as an infinite web of jewels. Each jewel reflects all the others endlessly — a vision of connection, interdependence, and wholeness. Nothing stands alone; everything shines through everything else.

Pearls are not just adornment; they are living metaphors of patience, resilience, and interconnectedness.

POSITIONING STATEMENT
Mikimoto redefines luxury for a new generation: not as status, but as meaning. “Interbeing” is a poetic journey that transforms pearls into symbols of presence, belonging, and conscious beauty.

CHANNELS
Campaign Visuals, Digital Experience, AR Filter, Spatial Concept (Pop-up Store, Retail, Installation, Outdoor Brand Activation), Sculpture, Curation, 3D Visualization 

ENHANCE your digital experience with the official soundtrack for INTERBEING

SPATIAL CONCEPT | Interactive Installation

INSPIRATION | Indra's Net, a Buddhist Metaphor


INDRA'S NET INSTALLATION
The Interbeing Sanctuary, Tokyo, Japan

Credits: 3D Modeling (Blender) SOURCE OF INSPIRATION
Indra's Net, a Buddhist metaphor for INTERdependence

Credits: 3D Modeling (Blender)

SPATIAL CONCEPT | Experiential Configurations 


MEDITATION SESSION 
The Interbeing Sanctuary, Tokyo, Japan

Credits: 3D Modeling (Blender) EXCLUSIVE INTIMATE TALKS with invited thought-leaders
The Interbeing Sanctuary, Tokyo, Japan

Credits: 3D Modeling (Blender)


TEA RITUAL with Japanese Tea Masters
The Interbeing Sanctuary, Tokyo, Japan

Credits: 3D Modeling (Blender)SYMPOSIUM | Panel Discussions
The Interbeing Sanctuary, Tokyo, Japan

Credits: 3D Modeling (Blender)

RETAIL CONCEPT | Product Display

PEARL MIRROR
Retail Pop-up

Credits: 3D Modeling (Blender)PEARL CONSTELLATION
Product Display

Credits: 3D Modeling (Blender)

INTERACTIVE TOUCHPOINTS | Sensory-Reactive Pearls



INTERACTIVE INDRA'S NET
Interactive Net made of sensory-reactive pearls, which are lit up by touch. The light spreads further to other pearls, invoking the idea of “Interbeing” and interdependence.

Credits: Image Generation (DALL-E)

PROTOTYPE | Luminous Pearl (3D Printed)

LUMINOUS PEARL PROTOTYPE
(1) 3D Model with an Incision
(2) Ready for 3D Printing
(3) 3D Printed Pearl
(4) LED Diode Attachment

DIGITAL CAMPAIGN | Editorial Campaign & AR Filter


EDITORIAL CAMPAIGN featuring the “Net”
Credits: Image Generation (DALL-E), Photo Edit (Photoshop)

AR FILTER
Credits:  Image Generation (DALL-E), Prototype (Figma)