OVERVIEW
BRAND
BVLGARI
PRODUCT
Aeterna Serpenti Necklace (High Jewellery Collection)
AIM
Transform the unveiling of Bvlgari’s Aeterna High Jewellery collection into an immersive narrative journey that elevates the nuanced curvature of the Serpenti necklace into an experiential language of rebirth, transformation, and eternity for its exclusive clientele.
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The Aeterna High Jewellery Collection is a celebration of Rome’s eternal beauty, Bvlgari’s 140-year legacy of perpetual reinvention, and the timeless splendour of nature’s most precious gems. Each creation is described as a fragment of eternity, a reminder that beauty is cyclical — always returning, always reborn.
The immersive installation, ESSE OCEANUS, translates these values into a SPATIAL NARRATIVE JOURNEY. Each room mirrors a chapter of the Aeterna story: from the raw ORIGINS of CREATION, through TRANSFORMATION and REVELATION, to inner RENEWAL and whispered MEMORY. By rooting the design in Roman heritage and the myth of eternal rebirth, the experience allows VICs to live the same mythic cycle embodied by the Serpenti necklace.
Campaign Visuals, Art Direction, Speculative Object Design, Spatial Concept, 3D Visualization, Narrative Development