OVERVIEW
BRAND
The Ordinary
PRODUCT
Hyaluronic Acid 2% + B5 (with Ceramides)
AIM
Strengthen The Ordinary’s image as a brand of integrity and authenticity, fostering deeper trust and emotional connection through the metaphor of transparency.
This campaign redefines TRANSPARENCY—not only as a PHYSICAL PROPERTY of Hyaluronic Acid, but as a profound HUMAN VIRTUE. The crystal-clear liquid becomes a living metaphor for SELF-AWARENESS, INTEGRITY & INNER CLARITY. Scientifically pure and purpose-driven, Hyaluronic Acid embodies the essence of truth in both FORM and FUNCTION. This concept transforms this innate CHARECTERISTIC into a POETIC NARRATIVE: a celebration of seeing oneself clearly, acting with honesty, and moving through the world with unclouded intention.
Transparency, Integrity, Science, Simplicity, Accessibility
Campaign Film & Visuals, Digital Experience (Mobile), AR Filter, Spatial Concept (Pop-up Store, Retail, Installation, Outdoor Brand Activation), Sculpture, Artwork Curation, 3D Visualization