CAMPAIGN NARRATIVE | Becoming The Ocean
THE SEA CREATURES
Living harmoniously for thousands of years in the wild depths of the ocean, Sea Creatures once stepped on land with a movement of the most graceful kind.
THE WAVE
As a memory of their true habitat and natural environment, their bodies produced a psychic organ in the shape of a “Wave,” imprinting the memory of their rich inner inheritance on their bare skin.
THE ANCHOR
Their health depended on The Wave’s nutrient delivery, and the tissue contained a water-retaining substance with abundant vitamins and minerals, an anchor to their home.
EDITORIAL CAMPAIGN - Blending Myth with Craft
Credits: Art Direction, Photography, Photo Edit (Photoshop)
Anytime the Sea Creatures sensed drought & impoverishment overreaching, they listened to the Ocean Whisper.
Credits: Speculative Design (Photoshop), Video Concept & Edit (Premiere Pro)